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Google conversion tracking - How it works

Conversion Tracking works by adding a single snippet of HTML and JavaScript code to your webpage (without slowing it down, of course). Specifically, this snippet is placed on the page your customers see after they complete a conversion -- the "Thank you" page they see after a purchase, for example.

Every time a customer clicks your ad on Google.com or selected Google Network sites, a temporary cookie is placed on the customer's computer so a conversion can be recorded when the customer reaches the conversion page.

Content Marketing

Content marketing is a fairly recent development in the world of internet marketing.  Essentially is can be defined as the creation and sharing of content in order to engage current and potential consumer bases.  Internet marketing has gone through some changes since it's inception.  Long gone are the days of "build it and they will come" (If indeed that was ever true.) 

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