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Machine Language was started in 2004 to help provide affordable, professional websites to businesses in Northern Illinois. We specialize in website development, eCommerce and social marketing. Our goal is to create websites that are unique, informative and interesting. We promote local business...

Google conversion tracking - How it works

Conversion Tracking works by adding a single snippet of HTML and JavaScript code to your webpage (without slowing it down, of course). Specifically, this snippet is placed on the page your customers see after they complete a conversion -- the "Thank you" page they see after a purchase, for example.

Every time a customer clicks your ad on Google.com or selected Google Network sites, a temporary cookie is placed on the customer's computer so a conversion can be recorded when the customer reaches the conversion page.

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